Google’s AI products

As major online platforms distance themselves from news, publishers face an uncertain future. With Facebook’s top news executive leaving and Twitter transforming into X, the news landscape is evolving. Even Google, once a strong news partner, is faltering. Publishers grapple with declining traffic from tech giants and increasing polarization. This shift in the publisher-tech relationship carries significant consequences for the news industry. Social media referral traffic has dropped sharply over the past two years, leaving publishers at the mercy of algorithms. Google’s recent layoffs and the embrace of artificial intelligence pose further challenges. Publishers now contemplate a post-Google future where AI dominates and news links are buried. The road ahead remains uncertain for the industry’s survival.