Unilever, a global FMCG giant, is making headlines with its audacious new marketing strategy: a twentyfold increase in influencer marketing investment. This bold move, spearheaded by new CEO Fernando Fernandez, …
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Unilever’s Bold Move: A $10B Influencer Marketing Gamble
Unilever's twentyfold increase in influencer marketing investment signals a major industry shift. Will it pay off?